Mobile CRM for Breweries
Manage bar, restaurant, and retail accounts from your phone. AI-powered route planning, visual pipeline tracking, and instant lead capture at beer festivals. Built for reps who live on the road.
Challenges Every Brewery Faces
We understand the unique challenges of running a brewery business
Inefficient Territory Coverage
Sales reps wasting hours planning routes to bars and bottle shops. Visiting accounts in the wrong order, burning fuel, and missing opportunities in their territory.
Lost Leads From Events & Festivals
Meeting potential wholesale buyers at beer festivals and industry events, collecting business cards, then losing track of follow-ups once you're back in the brewery.
No Visibility Into Sales Team Activity
Brewery owners and sales managers have no idea which accounts reps visited today, what was discussed, or which deals are actually moving forward.
Spreadsheet Chaos
Tracking distributor relationships, bar accounts, and retail buyers across multiple Excel files. No way to see pipeline value, forecast revenue, or identify your best opportunities.
Seasonal Release Coordination
Limited releases and seasonal brews require precise timing. Your sales team needs to know production schedules, which accounts to prioritize, and when to start pre-selling.
Complex Multi-Tier Distribution
Managing relationships with both distributors AND direct accounts (bars, restaurants). Keeping track of who carries what, pricing tiers, and territory agreements without losing your mind.
Built Specifically for Breweries
Features designed around your unique business model and challenges
Mobile-First CRM for Reps on the Road
Full Lemmonade access from your phone. Add new bar accounts while standing at their bar, update notes after a restaurant pitch, check tomorrow's route from your car. No laptop required. Offline mode keeps working even in basement bottle shops with no signal.
AI Route Planner (IPA - Intelligent Planning Assistant)
Stop wasting time on Google Maps. Our AI automatically plans optimal routes to visit bars, restaurants, and retail accounts. Set your work hours, territory radius, and time per visit—IPA handles the rest. Rearrange stops with drag-and-drop, block out holidays, and share daily routes with your team.
Visual Wholesale Pipeline
See every wholesale opportunity on a kanban board: New Lead → Qualified → Sampling → Negotiating → Closed. Drag accounts through stages, score each opportunity 1-5, and track estimated order value. Filter by product focus (kegs vs. cans), territory, or assigned rep.
Event Lead Capture That Actually Works
At a beer festival or trade show? Tap 'Add Contact' on your phone, snap a photo of their business card, add voice notes about the conversation, and set a follow-up reminder—all in 30 seconds. No more lost business cards or forgotten leads.
Multi-Contact Account Management
Track the buyer, bar manager, and GM for each restaurant account. See complete relationship history: who met with whom, when they last ordered, what they're currently pouring. @mention your brewery sales manager in notes when you need backup on a big account.
Product Release Coordination
Link your seasonal brew calendar to wholesale accounts. When your Oktoberfest Lager is ready, the system shows which bars historically order seasonal Germans, who to prioritize, and what their usual order size is. Set customer-specific pricing for different account tiers.
Real-Time Sales Dashboard for Brewery Owners
See what your sales team is actually doing. Track rep activity, conversion rates from lead to account, pipeline value by territory, and which reps are crushing it. Compare this month to last year's seasonal performance. All updating in real-time as reps log visits from their phones.
Works With Your Existing Systems
Already tracking accounts in Excel or using invoicing software? Import your distributor list and bar accounts via CSV. Integrate with Xero for order data. Export reports back to Excel for brewery meetings. We fit into your workflow, not the other way around.
“Our sales reps used to spend Sunday nights planning the week's routes. Now IPA does it in 30 seconds. We're visiting 40% more accounts per month and our wholesale pipeline has never been clearer.”
Ready to Transform Your Brewery?
Be notified when Lemmonade launches for breweries. Get early access and exclusive updates.
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