Mobile CRM for Distilleries
Manage bar, restaurant, and retail accounts from your phone. AI-powered route planning, visual pipeline tracking, and instant lead capture at spirits events. Built for craft distilleries expanding distribution.
Challenges Every Distillery Faces
We understand the unique challenges of running a distillery business
Inefficient Territory Coverage
Spirits reps wasting hours planning routes to bars and liquor stores. Visiting accounts in the wrong order, burning fuel, and missing opportunities to pitch new venues in their territory.
Lost Leads From Industry Events
Meeting bartenders and buyers at cocktail festivals and trade shows, collecting business cards, then losing track of follow-ups once you're back at the distillery.
No Visibility Into Sales Team Activity
Distillery owners and sales managers have no idea which bars your team visited this week, what was poured, or which accounts are actually going to place orders.
Spreadsheet Chaos
Tracking bar relationships, batch releases, and distributor accounts across multiple Excel files. No way to see pipeline value, forecast case sales, or identify your best opportunities.
Limited Batch Coordination
Special releases and limited batches require precise timing. Your sales team needs to know distillation schedules, which bars to prioritize, and when to start pre-selling allocated bottles.
Complex Multi-Tier Distribution
Managing relationships with both distributors AND direct accounts (bars, restaurants, liquor stores). Keeping track of who carries what product, pricing tiers, and territory agreements without losing your mind.
Built Specifically for Distilleries
Features designed around your unique business model and challenges
Mobile-First CRM for Spirits Reps on the Road
Full Lemmonade access from your phone. Add new bar accounts while standing at their bar, update notes after pitching a bartender, check tomorrow's route from your car. No laptop required. Offline mode keeps working even in basement speakeasies with no signal.
AI Route Planner (IPA - Intelligent Planning Assistant)
Stop wasting time on Google Maps. Our AI automatically plans optimal routes to visit bars, restaurants, and liquor stores. Set your work hours, territory radius, and time per tasting—IPA handles the rest. Rearrange stops with drag-and-drop, block out holidays, and share daily routes with your team.
Visual Wholesale Pipeline
See every wholesale opportunity on a kanban board: New Lead → Qualified → Sampling → Negotiating → Closed. Drag bars through stages, score each opportunity 1-5, and track estimated case orders. Filter by spirit category (whiskey vs. gin), territory, or assigned rep.
Event Lead Capture That Actually Works
At a cocktail festival or spirits competition? Tap 'Add Contact' on your phone, snap a photo of their business card, add voice notes about what they liked, and set a follow-up reminder—all in 30 seconds. No more lost business cards or forgotten bartender connections.
Multi-Contact Bar Management
Track the head bartender, beverage director, and bar manager for each account. See complete relationship history: who met with whom, when they last ordered, what's currently on their back bar. @mention your master distiller in notes when a bar wants a private barrel selection.
Batch Release Coordination
Link your distillation calendar to wholesale accounts. When your barrel-aged gin is ready, the system shows which bars historically buy limited releases, who to prioritize, and what their usual allocation is. Set customer-specific pricing for different account tiers.
Real-Time Sales Dashboard for Distillery Owners
See what your sales team is actually doing. Track rep activity, conversion rates from lead to account, pipeline value by territory, and which reps are performing best. Compare this batch to last year's release performance. All updating in real-time as reps log tastings from their phones.
Works With Your Existing Systems
Already tracking accounts in Excel or using production software? Import your bar list and distributor accounts via CSV. Integrate with Xero for order data. Export reports back to Excel for distillery meetings. We fit into your workflow, not the other way around.
“Our spirits reps used to spend Sunday nights planning the week's bar routes. Now IPA does it in 30 seconds. We're visiting 50% more accounts per month and our wholesale pipeline has never been clearer.”
Ready to Transform Your Distillery?
Be notified when Lemmonade launches for distilleries. Get early access and exclusive updates.
Be first in line • Early access coming soon