HubSpot Alternative for FMCG Field Sales

Import all your brewery, restaurant, and distributor accounts from HubSpot to Lemmonade. Keep your contact history, deal stages, and notes intact.

HubSpot is amazing for inbound marketing. Lemmonade is built specifically for field sales reps visiting bars, cafes, and retail stores. Different tools, different jobs.

HubSpot doesn't understand field sales routes. Lemmonade's AI route planner optimizes your daily brewery and retail visits automatically—saving hours every week.

HubSpot's mobile app wasn't designed for field sales. Lemmonade works offline, captures leads at events, and lets your team update accounts from their phones—actually usable in the field.

Breweries with Outbound Sales Teams

You use HubSpot for taproom marketing emails. But your field sales team visiting bars and restaurants needs something built for territory management and route planning. Use Lemmonade for field sales, HubSpot for marketing.

FMCG Companies Switching from HubSpot

HubSpot is overkill for your field sales team. They don't need email automation and landing pages—they need route optimization and offline mobile access. Lemmonade gives you field sales essentials without the marketing bloat.

Hybrid HubSpot + Lemmonade Setup

Keep HubSpot for inbound marketing and nurture campaigns. Let Lemmonade handle field sales execution. Sync closed deals back to HubSpot so marketing knows what's working.