Sales Software for FMCG Field Teams
Manage retail, distributor, and wholesale accounts in one platform. Track sales activity, automate follow-ups, and optimize routes with practical field sales CRM workflows.
Why FMCG Field Teams Outgrow Generic CRMs
We understand the unique challenges of running a fmcg business business
Territory Routes That Burn Time and Fuel
Sales reps wasting hours planning retail store visits. Driving between accounts in the wrong order, burning fuel, and missing opportunities to visit new retail locations in their territory.
Trade Show Leads That Never Get Followed Up
Meeting buyers at retail trade shows and industry events, collecting business cards, then losing track of follow-ups once you're back in the office.
Zero Visibility Into Store-Level Activity
Sales managers have no idea which retail accounts your team visited this week, what was discussed, or which wholesale opportunities are actually moving forward.
SKU Lists and Buyer Contacts in Scattered Files
Tracking retail relationships, distributor accounts, and wholesale orders across multiple Excel files. No way to see pipeline value, forecast SKU orders, or identify your best opportunities.
New SKU Launches Without Retail Coordination
New SKUs and seasonal products require precise timing. Your field team needs to know production schedules, which retailers to prioritize, and when to start pre-selling limited runs.
Managing Big-Box, Indie, and Distributor Channels
Managing relationships with distributors, big-box retailers, AND independent shops. Keeping track of who carries what products, pricing tiers, and territory agreements without losing your mind.
*Based on industry modelling. Not yet customer-confirmed.
Field Sales Execution, Not Desktop Busywork
Features designed around your unique business model and challenges
Mobile Sales CRM for Field Reps
Full Lemmonade access from your phone. Add new accounts in store, update notes after buyer meetings, and check routes from your car. Offline mode keeps reps moving even without signal.
AI Route Planner (IPA - Intelligent Planning Assistant)
Stop wasting time on Google Maps. Our AI automatically plans optimal routes to visit retail stores, distributor meetings, and wholesale accounts. Set your work hours, territory radius, and time per visit—IPA handles the rest. Rearrange stops with drag-and-drop, block out holidays, and share daily routes with your team.
Visual Wholesale Pipeline
Track every opportunity from new lead to closed account. Score opportunities, monitor expected value, and filter by territory or rep for clear sales tracking across your team.
Event Lead Capture That Actually Works
At a retail trade show or industry event? Tap 'Add Contact' on your phone, snap a photo of their business card, add voice notes about the conversation, and set a follow-up reminder—all in 30 seconds. No more lost business cards or forgotten buyer leads.
Multi-Contact Account Management
Track the buyer, category manager, and store owner for each retail account. See complete relationship history: who met with whom, when they last ordered, what products they're currently stocking. @mention your sales director in notes when you need backup on a big account.
Product Launch Coordination
Link your product calendar to retail accounts. When your new SKU is ready, the system shows which stores historically buy new products, who to prioritize, and what their usual order size is. Set customer-specific pricing for different retail tiers.
Real-Time Sales Dashboard for Managers
See what field reps are doing in real time. Track activity, conversion rates, and territory pipeline so managers can coach performance and prioritize the right accounts.
Works With Your Existing Systems
Already tracking accounts in Excel or using ERP software? Import your retail list and distributor accounts via CSV. Integrate with Xero for order data. Export reports back to Excel for sales meetings. We fit into your workflow, not the other way around.
Ready to Transform Your FMCG Business?
Get in touch to learn how Lemmonade can help your fmcg business field sales team.
14-day free trial included